One very big way companies love to advertise is by spending millions of dollars on a few seconds of advertising time during the Super Bowl.
The world as we know it has completely changed from what it was 20 years ago, and suddenly, we’re spending more time sitting and looking at screens than we ever imagined possible. Sometimes, it’s hard to even remember what we did back before computers, the internet, social media and smartphones. But things have changed, and one of the biggest changes affecting your business is the fact that people will read / see things on a screen before they see it in print. While there are still some who prefer to pick up magazines in stores, most people search the internet to read topics of their interest. Blogging has become a new magazine.
Historical change
Magazines are great for people because they give them a way to find all the information they want to know in a fast, easy-to-read format. A teenager can pick up a magazine that shows them how to wear make-up and hot celebrity pictures. A person interested in cars can pick up a magazine all about the new models that came out that year or new features installed. People love their magazine, which means that businesses like to use it as a marketing opportunity. Throwing a quick ad in a magazine is easy enough and will guarantee you’ll reach your target audience. But the internet has caused bloggers to struggle for the kind of attention magazines are used to getting, and the ease of finding hairstyles on Pinterest or car information on Edmunds makes it much harder for magazines to sell. That’s why blogging should be your focus when it comes to marketing to a specific market.
Opportunity to advertise
Using a blog to market your product or service can be very difficult because you may not know exactly how to get the features of your product. One of the best ways to do this is through pay per call marketing. Bloggers sign up to do free advertising, and you only have to pay them when someone actually calls for more information. That way, if the blog doesn’t get enough attention, you don’t lose anything. But if the blog does really well and has a lot of readers, you’ll get a lot of business too. This is a great way to dive into new magazine types and bring in more subscribers than ever before!